Press release

March 20, 2011

Recharge at home!

Electromobility for the car can also start without a complex charging infrastructure

Above all, the range determines whether consumers accept electric cars. A nationwide network of charging stations is "neither absolutely necessary nor sensible" in terms of a rapid market launch of electric vehicles. This was reported in the March issue of "Automobil Industrie" magazine.



Many practitioners confirm this view and see the development of the charging infrastructure as a subordinate criterion. "Charging at home overnight", according to the experience of Smiles AG, whose core business is the production and sale of electric vehicles. BMW and EnBW Energie Baden-Württemberg AG come to the same conclusion. BMW has interviewed Mini E test drivers, while EnBW operates one of eight "model regions for electric mobility" in Stuttgart run by the Federal Ministry of Transport.



Nevertheless, the standardization of charging technology is in full swing and numerous companies are already positioning themselves in the lucrative growth market. Their products already appear very mature in the early market phase, as the market overview from "Automobil Industrie" shows. So the market has enough momentum even without government incentives!



You can order a free sample copy from: pressestelle@vogel.de.



"Automobil Industrie" is aimed at management in the automotive business. The monthly trade magazine has a circulation of around 10,000 copies and has been a must-read in the industry for over 50 years. Daily news from the entire automotive sector is available at www.automobil-industrie.de and in the regular online newsletter. The parent company Vogel Business Media is one of the leading German providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The company celebrates its 120th anniversary in 2011.

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