The online portal www.zulieferer.de was launched just in time for the Hannover Messe. The specialist media company Vogel Business Media is working closely with its new subsidiary ngn - new generation network on this project. The existing portal has been redesigned and significantly expanded in terms of functionality. Zulieferer.de complements the existing print product "MM Zulieferer" from the MM Maschinenmarkt family of trade media. The annual print product and the online site are strongly cross-media linked.



A major innovation for advertising customers is the free data maintenance service. The MM supplier team takes care of entering and updating customer-specific company and product information in personal consultation with the customer.



The advantages of the new portal for users and advertising customers:

1. quick search for companies and products

2. weekly newsletter on the top companies and top products

3. customizable watch list

4. business matching via numerous contact options

5. optimized usability

6. new look & feel

7. comprehensive presentation options for companies and their products

8. new online and cross-media packages

9. new banner formats for even more presence - later also with targeting



About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 specialist magazines and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. Multi-media via print, online, events and services. The editorial teams prepare specialist and industry topics for readers, users and event visitors and guarantee high-quality knowledge transfer and information. The company celebrates its 120th birthday in 2011.