The "myIWW app" is available to subscribers free of charge from the Apple App Store. Customers can download a basic database of the past 17 issues (issues 1/2010 to 5/2011) onto their iPhone/iPad. Monthly updates refresh this database. A newsfeed matching the topic of the information service also provides up-to-the-minute information.

"This will make the business service even more valuable because our readers/users will be able to access information and additional services such as sample contracts and sample letters from any location and at any time of day or night," says Göbel, commenting on the new service. "I would also like to invite new customers to test the service free of charge. Even during the free trial phase, readers can make full use of the app service. All you have to do is order a free trial issue," says Göbel.

The IWW Institut für Wirtschaftspublizistik is the market leader for ad-free business and tax information services aimed at professional target groups such as doctors, dentists, tax consultants, lawyers and entrepreneurs (B2B). The IWW Institute publishes a total of 66 information services, including 11 online information services, at three locations in Düsseldorf, Nordkirchen and Würzburg. In addition, the IWW organizes around 200 seminars, specialist conferences and congresses every year, including around 40 online seminars. As an independently operating company, it belongs to Vogel Business Media, a leading German specialist information provider with around 100 specialist journals and 60 websites as well as numerous international activities.