Since September 23, 2011, the "B2B event calendar" has been available free of charge for almost all common mobile devices. This innovative tool is primarily aimed at specialists and managers from the industry and provides them with a wealth of information on industry-specific trade fairs, congresses, conferences and seminars in Germany, Austria and Switzerland.



The app, designed by Vogel Business Media, Würzburg, and mobileeventguide GmbH, Berlin, focuses on the company's own brands. "As a trade media company, we have created an app that offers everything that a business trip, a visit to a trade fair or a congress entails and can be used by everyone," emphasizes Dr. Gunther Schunk, Head of Communications and Corporate Marketing at Vogel Business Media.



Selected functions of the app:



1. *REGISTER FOR EVENTS*: Contact the event organizer and purchase tickets directly and easily.

2. *FILTER*: The industry and federal state filter allows you to perform a targeted search for B2B events.

3. *MAP*: Everything at a glance - navigate your search using the interactive map and go directly to details about events in your area.

4. *LIST OF EVENTS*: Design your personal calendar of events and save your favorites in the watch list.

5. *NEWSFEED*: Confirmations, cancellations, lineup, ticket discount promotions, rescheduled dates or other, important information before, during and after the events. Stay up-to-date with news from the industry with the integrated newsfeed.



The B2B event calendar can be downloaded free of charge from the Apple App Store, the Blackberry Appworld or the Android Market. Further information and the promotional video can be found at www.b2b-veranstaltungskalender.de.



About Vogel Business Media: The specialist media company is one of the leading German specialist information providers with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. Multi-media via print, online, events and services. The editorial teams prepare specialist and industry topics for readers, users and event visitors and guarantee high-quality knowledge transfer and information. The company celebrates its 120th birthday in 2011.