On November 30, 2011, Vogel Business Media and media-TREFF are organizing the "B2B Brand Conference" in Würzburg for the 6th time. The main topics this year are "Opportunities for brand profiling with the help of differentiating brand values" and "Starting points for effectively anchoring brand values among employees".



B2B communication is currently experiencing considerable momentum. For a long time, it was considered a gray mouse, but the current discussions show the existential value of professional communication for companies. Around 300 marketeers from industry and advertising agencies come together every year to discuss current issues in B2B communication. It is above all the concrete practical presentations from companies that give the event its special value.



The highlight of the day is the keynote speech by Prof. Dr. Torsten Tomczak from the University of St. Gallen. He impressively illustrates how you can turn your employees into brand champions. "The leadership style and behavior of management have a very special signal effect when it comes to communicating brand values - both positive and negative," says Tomczak.



Other topics: "You are HARTMANN - employees as a success factor using the example of Hartmann Medizin- & Pflegeprodukte" and "Air is our drive - first living values, then building a brand using the example of MADER Pneumatik und Drucklufttechnik".



The entire program as well as all speakers and presentations can be found at www.markenkonferenz.de



Press information:

Journalists should contact gunther.schunk@vogel.de or phone 0931-418-2590 for accreditation.



The B2B Brand Conference is an event organized by Vogel Business Media. Every year in the fall, marketing and brand experts meet in Würzburg to discuss the issues of strategically oriented brand management for the B2B sector. Speakers are highly specialized experts from German industry and its advertising agencies, as well as from academia. The topics and results of the brand conference are decisive for B2B communication. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals and 60 web portals as well as numerous international activities. Its headquarters are in Würzburg.