The specialist for trade fairs in the so-called emerging markets, fairtrade from Heidelberg, will supplement its event with innovative online B2B portals. The contract was awarded to the expert for digital industry portals ngn - new generation network from Berlin.
Fairtrade is thus responding to the increasing use of the Internet in its core markets in the Middle East, North Africa and Eastern Europe. "With the new B2B online portals from ngn, we offer our trade visitors an excellent opportunity to plan their trade fair visit more effectively and to access important information in the purchasing decision process from their desks," explains Martin März, Managing Partner of fairtrade Messe und Ausstellungs GmbH & Co KG.
The highlight of the portals is that professional buyers can access extensive information with text and images, which is recorded, edited and put online by ngn for each exhibitor in advance. There are also plans to develop portal versions and apps for mobile devices. "We are delighted that fairtrade has decided to work with us to strategically develop its trade fairs online in the coming years," reports Christoph Krüger, Managing Director of ngn. The first projects were elec expo and EneR Event, two trade fairs on the topics of renewable energies and energy efficiency, which took place in Morocco in November 2011. The portals can be accessed via www.visit.elec-expo.com and www.visit.ener-event.com.
Contact:
ngn - new generation network GmbH
Corporate Communications
Christoph Krüger
Leipziger Straße 126, 10117 Berlin
Phone +49 30 890 481 151
Email: Christoph.Krueger@ngn-global.com
Background information ngn gmbh
ngn - new generation network gmbh, headquartered in Berlin and with branches in Portland/USA and Nuremberg, has been operating and monetizing online, mobile, print and social media directories for leading trade fair organizers, publishers and associations worldwide for over twelve years. As an expert in the areas of media sales, content production and digital solutions and services, ngn implements organic growth strategies to secure the future of its clients. In addition to Messe Berlin, NürnbergMesse and Messe Frankfurt, Vogel Business Media, Messe Schweiz, Bea Bern as well as the English trade fair organizer Montgomery, the organizers PennWell, UBM, CUPA-HR and the Maine International Trade Center from the USA and SES from Singapore also use the services of ngn.
Further information is also available at: www.ngn-global.com
Background information on fairtrade Messe und Ausstellungs GmbH & Co KG
Since its foundation in 1991, fairtrade Messegesellschaft has been one of the leading organizers of international trade fairs in the emerging markets of North Africa and the Near and Middle East. ISO 9001:2008 certified and as a member of UFI - The Global Association of the Exhibition Industry, fairtrade organizes international trade fairs in accordance with UFI quality standards.
