Bright prospects. In the shadow of China, Brazil has more than doubled its vehicle sales in the past ten years. Forecasts predict that Brazil will be the third largest passenger car market behind China and the USA by 2015.
Following the success figures of recent years, car manufacturers and their suppliers are placing the South American country even further at the forefront of their global strategies. So is Brazil the new "car paradise", asks "Automobil Industrie" magazine Cledorvino Belini, Chairman of the Brazilian car manufacturers' association Anfavea. And how do you deal with the fact that, according to a recent study by Pricewaterhouse Coopers, Brazilian vehicles are 60% more expensive than imported products?
Belini is confident about future developments, especially as the government is tackling the problems with global competitiveness through regulatory measures. Importantly, "companies are also meeting the requirements by investing in the country".
Indeed, international manufacturers are investing record amounts in new equipment and models. The members of Anfavea, according to Belini, have announced investments of 22 billion dollars; "our goal is to position the automotive industry among the most important manufacturers and exporters at a global level".
You can read more about automobile production in Brazil in "Automobil Industrie" 1-2/2012, which was published on February 1, 2012.
You can order a free sample copy from: gunther.schunk@vogel.de.
Caption:
The good mood has its price - manufacturing costs are very high in Brazil. (In the picture: VW plant in Taubaté)
Photo: Volkswagen
"Automobil Industrie" is aimed at management in the automotive business. The monthly trade magazine has a circulation of around 10,000 copies and has been a must-read in the industry for over 50 years. Daily news from the entire automotive sector is available at www.automobil-industrie.de and in the regular online newsletter. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals, 60 web portals, over 100 business events and numerous international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.
