After a successful start in 2011, media-TREFF, the online meeting place for marketing and sales professionals, is continuing its tour of marketers this year: the presentations on online dialog marketing have a clear focus on B2B and are intended to give marketing managers an understanding of lead generation and management as well as effective B2B communication with customers.
The next two dates of "media-TREFF on Tour":
May 02 in Cologne (artótel Cologne)
May 03 in Stuttgart (Hotel Mövenpick at the airport)
As usual, the half-day event will take place in the afternoon. Experienced speakers such as Reinhard Janning, CEO Europe of DemandGen AG, and Franco Francella from Miltenyi Biotec GmbH will impart practical knowledge on the topics of lead management, marketing automation, inbound marketing, lead scoring + nurturing and revenue performance management in five presentations. "media-TREFF on Tour" also offers marketing managers a forum for current topics and questions - a tried and tested principle. "The direct dialog with the speakers was clearly tangible last year," said Christian Schmitt, Project Manager media-TREFF, describing the event premiere: "The questions from marketing practice that concern the participants were addressed and answered directly. Real added value for every participant!"
media-TREFF is the meeting place for marketing and sales professionals on the subject of B2B marketing, communication and sales. Our webinars, webcasts, white papers, specialist articles, business news and "best practice" examples provide important impulses and decision-making aids for the successful marketing of products and services in business-to-business (B2B) markets. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals and 60 web portals, informative business events and numerous international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.
