This is the tenth time that the two trade magazines "kfz-betrieb" and "Gebrauchtwagen Praxis" have presented the "kfz-betrieb" Sales Award to the best car dealerships and independent dealerships. For what? For high customer orientation and innovative sales ideas. Evaluation criteria include vehicle presentation and the commitment of the sales staff. The jury of specialist editors and experts from the award partners Santander Consumer Bank and Car Garantie sought and found the 2012 sales professionals in a comprehensive application process.
The award ceremony for the winners will take place on:
April 17, 2012 from 11:00 a.m. at the Vogel Convention Center, Würzburg
Robert Rademacher, President of the Zentralverband Deutsches Kraftfahrzeuggewerbe, will open the event with a few words of welcome. The keynote speech by Hans-Georg Häusel, psychologist and board member of Gruppe Nymphenburg, is another highlight. Under the topic "What sales and advertising can learn from modern brain research", he will provide valuable insights into the power of the subconscious: for example, he will show how subconscious messages influence human behavior patterns. In addition, "kfz-betrieb" editor-in-chief Wolfgang Michel will provide a look behind the scenes of the award and reveal the recipes for success of this year's winners.
Participation in the event is free of charge, but prior registration at www.vertriebs-award.de/de/applications is required.
Further information can be found at www.vertriebs-award.de/de
"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry can be found at www.kfz-betrieb.de and in the daily newsletter.
"Gebrauchtwagen Praxis" is the leading information service for the professional used car business. The wide range of topics covered by the monthly trade journal extends from sales and purchasing to legal and tax aspects through to preparation and service. www.gebrauchtwagenpraxis.de offers high-quality tools, e.g. a database with exclusive KBA data, as geodata with in-depth selection down to municipal level, and in print prepared by segment.
The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals and 60 web portals, business events and numerous international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.
