Press release

June 24, 2012

Vogel launches innovation portal for Asia's emerging markets

The largest emerging markets for German exports are in Asia. With its specialist media, Vogel Business Media is a partner to all important export sectors and is therefore launching an open platform to promote the exchange of information on Asia's emerging markets.

Four topics are central to the "Open Innovation Platform":
- Counterfeiting: What are the challenges in protecting against product piracy and how
do you specifically protect your products against this?
- Market development: In which markets do you see the greatest opportunities?
- Knowledge management: How do you successfully transfer knowledge with Asian partners?
Which products and services can best support you in this?
- Working abroad: How do you select specialists and managers for foreign assignments and
and how do you prepare them for this?

At www.think-tank-asia.de, interested parties can express their opinions, ask questions or rate contributions. The platform is open to anyone who is already active in Asian markets or is looking to establish a presence. Users can also read forum posts, ideas and comments without registering. If you want to actively participate with your own contributions, all you have to do is register with a user name of your choice and your e-mail address.

"Open innovation" is a well-known model that involves identifying customer needs. It works according to the principle: the more, the livelier, the more diverse, the better. Vogel Business Media's specialist media want to use this approach to collect suggestions, impulses and new ideas and then utilize them in editorial form. In addition to the exchange of knowledge, active participation will also be rewarded: the best entries will be selected by a community vote from all those submitted to www.think-tank-asia.de by August 1. The winners will receive an iPad (3rd generation, Wi-Fi, 16 GB, Black) or an iPod Touch (4G, 8 GB, Black).

About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals, over 100 web portals and numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. The company celebrated its 120th birthday in 2011.

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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