Online portals, newsletters, white papers, leads, social media and apps are no longer unknown to specialist publishers - digital business is continuing to pick up speed. This is why Vogel Business Media, together with its trade medium "media-TREFF" and Deutsche Fachpresse, will be represented with a joint stand at dmexco on September 12/13, 2012. Under the motto "B2B Communities", stand A 058 in hall 8.1 will showcase the publishers' range of services and serve as a point of contact for specialist media companies.
"For many companies, efficient B2B communication with specialists and executives is an important marketing objective. Measurable digital communication channels are increasingly being used to effectively address and activate B2B decision-makers," explains Christian Schmitt, Editor-in-Chief and Project Manager at media-TREFF. "Trade media offer established access to specific B2B communities, including the opportunity to address them in a targeted and relevant manner."
The leading international trade fair for the digital economy is a good opportunity for trade publishers to find out about offers and service providers relating to digital marketing and Web 2.0. The joint stand is also the destination of an exclusive guided tour organized by Deutsche Fachpresse in cooperation with the German Association of the Digital Economy (BVDW): member companies can register in advance to take part in the guided tour of the leading trade fair on 12 September, which is tailored to trade media. The number of participants is limited; the contact person for registrations is Martina Seiring(seiring@deutsche-fachpresse.de).
"For many companies, efficient B2B communication with specialists and executives is an important marketing objective. Measurable digital communication channels are increasingly being used to effectively address and activate B2B decision-makers," explains Christian Schmitt, Editor-in-Chief and Project Manager at media-TREFF. "Trade media offer established access to specific B2B communities, including the opportunity to address them in a targeted and relevant manner."
The leading international trade fair for the digital economy is a good opportunity for trade publishers to find out about offers and service providers relating to digital marketing and Web 2.0. The joint stand is also the destination of an exclusive guided tour organized by Deutsche Fachpresse in cooperation with the German Association of the Digital Economy (BVDW): member companies can register in advance to take part in the guided tour of the leading trade fair on 12 September, which is tailored to trade media. The number of participants is limited; the contact person for registrations is Martina Seiring(seiring@deutsche-fachpresse.de).
Joint stand Vogel Business Media, media-TREFF and Deutsche Fachpresse:
dmexco 2012, Stand A 058, Hall 8.1
dmexco 2012, Stand A 058, Hall 8.1
Vogel Business Media is one of Germany's leading providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events, numerous mobile offerings and international activities. The company is headquartered in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. The company celebrated its 120th birthday in 2011. media-TREFF is the meeting place for marketing, communication and sales. The webinars, webcasts, white papers, specialist articles, business news and "best practice" examples with a focus on digital marketing provide important impulses and decision-making aids for the successful marketing of products and services in business-to-business (B2B) markets. Further information can be found at www.media-treff.de.
