Consistent internal and external brand management is a key factor in the success of industrial companies and B2B service providers. This is especially true for B2B brands: Management is a matter for the boss. This is why the 7th B2B Brand Conference on November 28 at the Vogel Convention Center, Würzburg, is dedicated to this topic.



The diverse program includes keynote speeches, panel discussions, selected practical examples and current study results on the topics of brand is leadership, leadership branding and internal brand communication. Conference participants will thus have many opportunities for information, communication and the exchange of experiences and ideas. The B2B Brand Conference is organized by Vogel Business Media together with media-TREFF, the meeting place for marketing, communication and sales.



A highlight of the conference is the keynote speech by Prof. Dr. Franz-Rudolf Esch from EBS University in Wiesbaden on the topic of "Optimizing customer touchpoints for specific brands: The special role of your own employees". In his presentation, Esch emphasized that important customer touchpoints are often overlooked, such as employees. He recommends designing contact points in line with the brand and needs and seeing your own employees as brand ambassadors. "The face-to-face touchpoints determine the success or failure of the brand," concludes Esch.



The B2B brand conference will be rounded off by the evening event "Meet the Experts" and two additional in-depth seminars on November 27 and 29. The special seminars "Secrets to the success of valuable B2B brands" and "Secrets to the success of internal brand management" will be held by brand expert Prof. Dr. Karsten Kilian, who will also host the brand conference.



The B2B brand conference will take place on

November 28, 2012 at the Vogel Convention Center, Würzburg



The entire program as well as all speakers, presentations and registration at www.markenkonferenz.de.



The B2B Brand Conference is an event organized by Vogel Business Media. Every year in the fall, marketing and brand experts discuss the issues of strategically oriented brand management for the B2B sector in Würzburg. Speakers are highly specialized experts from German industry and its advertising agencies, as well as from academia. The topics and results of the brand conference are decisive for B2B communication. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals and 100 web portals as well as numerous international activities. Its headquarters are in Würzburg. The company celebrated its 120th anniversary in 2011.