Whether social networks, internet search engines, marketing automation or mobile applications - digital tools are now an integral part of the repertoire of B2B marketing managers. But how does successful marketing on social media platforms work? What legal aspects are important for digital marketing? And what impact is the mobile revolution having on B2B marketing? These and other questions will be addressed in expert presentations, discussions and workshops at the 3rd B2B Marketing Congress in Würzburg. The specialist congress is organized by Vogel Business Media and media-TREFF, the meeting place for marketing, communication and sales.



For two days, top-class speakers will share their practical knowledge and know-how, e.g:

- Stefan Hentschel (Google Germany), "Influence of the mobile revolution in

B2B marketing"

- David Vitrano (Xing), "Successful B2B marketing with social media - (not) a new discipline for SMEs".

discipline for SMEs".



In addition to keynote speeches, a wide range of practical presentations and workshops will be offered on topics such as data protection, search engine optimization and lead generation. Martin Meyer-Glossner (The Strategy Web) will moderate the event. In addition, the highlight of the first day of the event will be the presentation of the media-TREFF Award "Best B2B Marketing Campaign 2012" in the Odeon Lounge (Würzburg). The highlight of the program on the second day of the congress will be the "50th Würzburg Advertising Expert Discussion": a panel of five B2B experts will discuss the topic "Can or must social media be automated?" An accompanying trade exhibition will round off the event and showcase current trends and developments in B2B online marketing.



The 3rd B2B Marketing Congress will take place on

16/17 October 2012 at the Vogel Convention Center, Würzburg.



Further information, the program and registration can be found at: www.b2bmarketingkongress.de



media-TREFF is the meeting place for marketing and sales professionals on the subject of B2B marketing, communication and sales. The webinars, webcasts, white papers, specialist articles, business news and "best practice" examples with a focus on digital marketing provide important impulses and decision-making aids for the successful marketing of products and services in business-to-business (B2B) markets. Further information can be found at www.media-treff.de. The parent company Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.