Web 2.0 and social media are an integral part of the lives and experiences of many users and are becoming increasingly important success factors for the automotive trade. But to what extent is Web 2.0 actually influencing the future of the car trade? How do you win over the customer 2.0? And is social media really the panacea? Answers to these and other questions will be provided by the Automotive Trade 2.0 Forum "The mobile.de wake-up call" on November 14, 2012 at the Vogel Convention Center in Würzburg.



The specialist forum is organized by the two trade media "kfz-betrieb" and "Gebrauchtwagen Praxis" together with the online marketplace Mobile.de. In keynote speeches and practical workshops, industry experts and marketing professionals will report on the opportunities and challenges facing the automotive trade in the age of Google, Facebook and co. A special highlight is the keynote speech "Idea beats budget - what car dealers can achieve with the use of new media" by Dominic Multerer (Multerer Consulting). At the age of 16, Multerer was named Germany's probably youngest head of marketing by Handelsblatt. His thesis: differentiation is the be-all and end-all. Brands must consciously break the rules in order to be different.



The industry forum is aimed at those responsible in the automotive trade, from owners and managing directors to salespeople and those responsible for used cars and online, and offers a wide range of opportunities for networking and exchanging ideas and experiences in addition to practical presentations and workshops. On the evening before the forum, participants will also have the opportunity to make their first contacts at an exclusive cooking class at the Lammbock restaurant in Würzburg.

The Forum Automobilhandel 2.0 "The mobile.de wake-up call" will take place on:



November 14, 2012 at the Vogel Convention Center, Würzburg



Further information and registration at www.weckruf-mobile.de



"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the automotive industry can be found at www.kfz-betrieb.de and in the daily newsletter. "Gebrauchtwagen Praxis" is the leading information service for the professional used car business. Topics range from sales and purchasing to legal and tax aspects, preparation and service. www.gebrauchtwagenpraxis.de offers useful tools, a database with exclusive KBA data, as geodata with in-depth selection down to municipal level, and in print by segment. Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg.