At an exclusive evening event in Würzburg's Odeon Lounge on October 16, media-TREFF, the meeting place for marketing, communication and sales, awarded the "Best B2B Marketing Campaign 2012". The jury of experts evaluated a comprehensible and clear statement on the campaign strategy on the one hand, and proof of the success, impact and sustainability of the measure on the other.



The expert jury selected the top 10 applicants from the numerous entries. These then had the opportunity to present themselves and their campaigns in person in a webinar. In addition, media-TREFF users were able to vote for their favorites in an online poll - over 1,000 people took part in the vote.



The coveted industry award went to:

1st place: Schöck-Bauteile GmbH, international construction supplier.

The campaign "Die Bewehrungshelfer" (The reinforcement helpers) impressed with the commitment of the employees.

2nd place: gkk dialog Group, agency of Lenze SE, leading specialist for mechanical engineering.

The "It's that simple" campaign really impressed with its simplicity.

3rd place: update sales AG, leading European manufacturer of

customer relationship management systems. The campaign "Time for the essentials"

makes a new product tangible for customers based on its benefits.



"The award has arrived in the industry! More and more companies are taking the opportunity to enter their campaigns," says a delighted Christian Schmitt, Project Manager at media-TREFF and jury chairman: "This competition offers plenty of examples of best practice for other B2B companies."



Further information can be found at www.media-TREFF.de. The top 10 applicants are presented in detail in the current themed issue of "media-TREFF" on the B2B Marketing Congress. Click here for the free e-paper: http://www.media-treff.de/archiv/epaper/062012/index.html



media-TREFF is the meeting place for marketing and sales professionals on the subject of B2B marketing, communication and sales. The specialist medium provides important impulses and decision-making aids for the successful marketing of products and services in business-to-business (B2B) markets. Further information can be found at www.media-treff.de. The parent company Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities.