The election campaign in the USA is over and the winner is clear: Barack Obama can have another go. The incumbent was able to win over the majority of the population, partly thanks to his digital presence on social media. B2B communication can learn from this.



Vogel Business Media took a closer look at the digital election campaign with its MM Logistik title and also found new approaches for B2B communication. "We are linking classic banner advertising with social media content for the first time," explains Stefan Rühling, Managing Director of Vogel Business Media. Just like Obama in the Washington Post, Vogel Business Media's advertising customer places a classic banner. However, rather than running a one-off advertising message, the company fills the banner with its tweets, mentions or retweets. "We can technically implement this for all customers without any problems," assures Rühling.



The advantage for the customer: They can communicate different messages on a daily basis. They can also measure which topics in their timeline were of particular interest to readers. The company also promotes its social media channels.



Further information on the new product can be obtained from Jürgen Dölling, juergen.doelling@vogel.de.



Vogel Business Media is one of the leading German specialist information providers with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. The company celebrated its 120th birthday in 2011. MM Logistik is aimed at logistics decision-makers in industry, trade and the service sector. The specialist medium provides information on industry news and trends, current developments in conveyor technology, warehouse technology, packaging technology, distribution logistics, management and IT. The online portal www.mm-logistik.de reports on the world of logistics in five topic channels. The daily newsletter informs logistics decision-makers about the most important events, products, processes and personnel in the industry.