"Optimizing customer touchpoints for specific brands: The special role of your own employees" - brand expert Prof. Dr. Franz-Rudolf Esch from EBS University in Wiesbaden will be addressing this hot topic at the B2B Brand Conference at the Vogel Convention Center in Würzburg. In his presentation, Esch emphasizes that important customer contact points - such as employees - are often overlooked. He recommends designing the touchpoints in line with the brand and needs and seeing your own employees as brand ambassadors. "The face-to-face touchpoints determine the success or failure of the brand," concludes Esch.



Esch will be speaking on November 28 at the 7th B2B Brand Conference, which is dedicated entirely to the topic of brand profiling. The diverse program of the conference includes keynote speeches, panel discussions, selected practical examples and current study results on the topics of brand is leadership, leadership branding and internal brand communication. Conference participants will have a wide range of opportunities for information, communication and the exchange of experiences and ideas. The B2B Brand Conference is organized by Vogel Business Media together with media-TREFF, the meeting place for marketing, communication and sales.



The B2B Brand Conference will be rounded off by the "Meet the Experts" event the evening before and two additional in-depth seminars on November 27 and 29.



The B2B Brand Conference will take place on

November 28, 2012 at the Vogel Convention Center, Würzburg



The entire program as well as all speakers, presentations and registration at www.markenkonferenz.de.



The B2B Brand Conference is an event organized by Vogel Business Media. Every year in the fall, marketing and brand experts discuss the issues of strategically oriented brand management for the B2B sector in Würzburg. Speakers are highly specialized experts from German industry and its advertising agencies, as well as from academia. The topics and results of the brand conference are decisive for B2B communication. The parent company Vogel Business Media is one of the leading German specialist information providers with around 100 trade journals and 100 web portals as well as numerous international activities. Its headquarters are in Würzburg. The company celebrated its 120th anniversary in 2011.