After four successful years, selling cars will become more challenging again in 2013, even for Germany's major car dealers. Many an entrepreneur fears a drastic decline in sales and expects one of the most difficult years ever. The industry, on the other hand, continues to expect high sales figures. Germany's major car dealers must assert themselves in this field of tension.



Grow or consolidate, save or invest - what are the management's recipes for success in the German car trade? "kfz-betrieb" spoke to managing directors and executives from 61 companies about strategies as well as successful and less successful automotive brands. "Being a major car dealer once is not necessarily automatic forever. Even if, fortunately, no big player was caught out in 2012, there are still many examples from previous years where mismanagement led to insolvency," warns "kfz-betrieb" editor-in-chief Wolfgang Michel.



For the sixth time, the trade journal "kfz-betrieb" is presenting the success strategies of Germany's major car dealers at the end of the year. The special edition will be published on December 13 and is an industry navigator for sales and service in the German automotive trade as well as a who's who of the major players for new and used cars and commercial vehicles. On 292 pages, the editorial team shows what makes good car dealers successful, which companies are among the top 100, how the network structures of manufacturers and importers are set up and which dealers are most successful with which brands.



You can order a free reading copy of the reference work "Germany's major car dealers 2012" from: wolfgang.michel@vogel.de.



"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.