Lead management is an essential and central topic for B2B marketing managers. After all, customers want to be picked up at exactly the right time and provided with the relevant information. But how can marketers guarantee this? The Lead Management Summit on March 20/21 in Munich will answer these and other questions. The specialist congress is organized by media-TREFF, the meeting place for marketing, communication and sales.



The varied program includes user presentations, practical examples and intensive workshops on the following topics

- Inbound Marketing

- lead generation

- e-mail marketing

- lead management

- Marketing automation

- Revenue Performance Management

- Teleprospecting

- CRM and data quality



Helpful tools for optimizing processes and measurably increasing marketing success will be presented in the workshops. A special highlight of the event is the keynote speech by Meta Karagianni, Director and Executive Edge CMO EMEA at SiriusDecisions. An evening event on the first day of the event offers additional opportunities for information, communication and the exchange of experiences and ideas.



The Lead Management Summit is aimed at marketing managers as well as marketing and communication specialists with expertise in lead management, email marketing, inbound marketing or marketing automation. Make sure you get the early bird discount by January 31!



The Lead Management Summit will take place on:

March 20/21, 2013 in Munich



Further information and registration at www.leadmanagementsummit.com

Accreditation for journalists at gunther.schunk@vogel.de



media-TREFF is the meeting place for marketing and sales professionals on the subject of B2B marketing, communication and sales. The webinars, webcasts, white papers, specialist articles, business news and "best practice" examples with a focus on digital marketing provide important impulses and decision-making aids for the successful marketing of products and services in business-to-business (B2B) markets. Further information can be found at www.media-treff.de. The parent company Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg.