What is really behind Zalando - a retailer or a logistics company? The editorial team of MM Logistik asked itself this question on the occasion of the opening of the largest logistics center for an e-commerce company in Europe. The answer: the Berlin-based company is a retailer, logistics provider, technology company and fashion company.



In the warehouse, the young entrepreneurs rely on traditional solutions, but when it comes to returns, they use modern technology and software on smartphones - with consequences for the retail trade. "Despite all the assurances, the new logistics and technology offensive is creating a huge problem for bricks-and-mortar retailers. Zalando, for example, is using apps to create its own stationary network in the pedestrian zones of Germany," explains Robert Weber, editor of MM Logistik.



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MM Logistik is aimed at logistics decision-makers in industry, trade and the service sector. The specialist medium provides information on industry news and trends, current developments in conveyor technology, warehouse technology, packaging technology, distribution logistics, management and IT. The online portal www.mm-logistik.de reports on the world of logistics in five topic channels. The daily newsletter informs logistics decision-makers about the most important events, products, processes and personnel in the industry. The parent company Vogel Business Media is one of the leading German providers of specialist information with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.