With the subject areas of data centers, IT security, networks, storage and, last but not least, cloud computing, Vogel IT-Medien has been covering the most important IT infrastructure topics for seven years.



The portals previously operated under the licensor's "Search" brand will be operated under new brands from June 1, 2013: DataCenter-Insider.de, Security-Insider.de, IP-Insider.de, Storage-Insider.de and CloudComputing-Insider.de.



The specialist medium is using the rebranding to further focus the portals' community claim. In addition to more best practices, the forum, social media activities and the websites' event business are also to be further strengthened. "The usage behavior of our readers has changed significantly in this direction since the launch of the offerings - the new brand system 'Insider' therefore fits better with this development," says Werner Nieberle, Managing Director of Vogel IT-Medien.



With the introduction of these portals in 2006, Vogel IT-Medien was one of the first publishers to support its customers in generating leads online and thus supplying specific addresses for further processing in the CRM systems. In contrast to purely database-driven providers, Vogel IT-Medien focuses on publishing content that is highly relevant to the decision-making processes of its target groups. They also link this content to customer whitepapers and webcasts that require registration in a context-sensitive manner. This high-quality approach has proven to be a lasting success for publishers and advertising clients.



If you would like an interview, please contact Mr. Nieberle at gunther.schunk@vogel.de.



Vogel IT-Medien, Augsburg, is a wholly owned subsidiary of Vogel Business Media, Würzburg. Since 1989, the publishing house has been publishing specialist media for decision-makers who are professionally involved in the production, procurement or use of information technology. In addition to print and online media, it offers a broad portfolio of events. The most important publications are IT-BUSINESS, eGovernment Computing, IP-Insider.de, Security-Insider.de, Storage-Insider.de, DataCenter-Insider.de, SearchSoftware.de and CloudComputing-Insider.de.