Frankfurt am Main / Essen, May 6, 2013.



Successfully managing transformation processes with conceptual courage, smart investments and dialogical target group proximity: German specialist media houses showed how this works at the Congress of the German Trade Press on 5 and 6 June 2013 in Essen. With numerous top-class guest speakers from business, science and the media and a practice-oriented supporting program consisting of business breakfasts, specialist conferences and workshops, the congress took place for the second time in Q2 of the ThyssenKrupp Quarter in Essen with over 500 participants. Speakers such as Matthijs Lusse (Wolters Kluwer), Markus Reithwiesner (Haufe-Lexware) and Heinrich Frontzek (Festo) provided valuable impetus for growth potential and new business models. The festive highlight of the congress was the presentation of the industry awards "Trade Media of the Year" and "Trade Journalist of the Year" on June 5, which was followed by the "Evening of Communication". Gabor Steingart (Handelsblatt publishing group), who was voted "Media Man of the Year" this year by the trade magazine "Horizont", provided a high-caliber finale on the second day of the congress and gave an energetic speech in which he defined the current position of the media industry.



"Specialist media companies are solution specialists and close to the communities. They know what information and help is important," summarized Stefan Rühling, spokesperson for the German trade press. "This was proven once again at the Congress of the German Trade Press, which this year presented a particularly broad spectrum of business models for discussion, with which specialist media houses are reacting to the changes in the areas of print, digital, mobile, events and services. There are no universal recipes for success in the current transformation, but what all approaches have in common is the spirit of innovation, the courage to change and the passion to act effectively and successfully in specialist media."



"The change in media usage behavior is having a noticeable impact on the specialist media markets and B2B advertising markets. It is important to support the transformation processes in companies with specialist expertise and to discuss them together. The Trade Press Congress provided impetus for new business models and once again proved to be the ideal platform for an undisturbed exchange of experiences among colleagues," summarizes Bernd Adam, Managing Director of Deutsche Fachpresse.



The Congress of the German Trade Press is the industry meeting of the German trade media houses and the central platform for the exchange of knowledge and dialog in the trade media industry. Next year's congress will take place on May 21 and 22.





About Deutsche Fachpresse:

Deutsche Fachpresse is the modern marketing and service platform for all providers of specialist information in the professional environment. It is supported by the Fachverband Fachpresse in the Verband Deutscher Zeitschriftenverleger (Berlin) and the Arbeitsgemeinschaft Zeitschriftenverlage in the Börsenverein des Deutschen Buchhandels (Frankfurt am Main). Deutsche Fachpresse represents 400 member publishers in an industry with a total of around 3,700 titles and a turnover of more than 3 billion euros. Deutsche Fachpresse makes its members even more successful on the market through a wide range of services. It promotes the common economic and political concerns of its member companies and provides up-to-date industry knowledge. With genre-specific contact platforms, it creates relationship networks and positions trade media as reliable sources of information and efficient advertising media. Further information is available on the Internet at: www.deutschefachpresse.de.



Press contact:

German Trade Press

Karin Hartmeyer

Phone: 069 / 1306 378, e-mail: hartmeyer@deutsche-fachpresse.de