Web analytics, mobile marketing, lead management, trade fairs and live communication - new ideas and approaches are always needed to work successfully in marketing. This is especially true in business-to-business marketing. The 4th B2B Marketing Congress on October 15-16 in Würzburg will provide a wide range of inspiration and impetus. With representative studies, innovative technologies and examples from corporate practice, the specialist congress offers a cross-section of current entrepreneurial thinking and action.



Since 2010, the B2B Marketing Congress has been showcasing the trends and opportunities of B2B communication for the various sectors and is also a platform for professional exchange. In addition to keynote speeches, practical presentations and workshops are offered on topics such as lead management, search engine optimization or social and mobile media. The first day of the event will end with the presentation of the marconomy Award for the "Best B2B Marketing Campaign 2013" and the coveted marconomy Award "Marketing Head 2013" at the legendary "Bockshorn" in Würzburg.



An additional focus in 2013 will be on corporate responsibility. The panel of experts at the "51st Würzburger WerbeFachgespräch" will discuss the thesis "Why responsible companies are more successful". The panel will include Peter Kusterer, Head of Corporate Citizenship & Corporate Affairs (IBM Germany) and Harald Bolsinger, Professor of Economics & Business Ethics (Würzburg University of Applied Sciences). In addition, Achim Halfmann (CSR News GmbH) will address the question of "What CSR means for B2B marketing" in the closing keynote speech and highlight the connection between valuable companies and valuable products. The accompanying trade exhibition "marconomy Expo" rounds off the event and provides information on current trends and developments.



The 4th marconomy B2B Marketing Congress will take place on

15/16 October 2013at the Vogel Convention Center in Würzburg



Further information and registration at www.b2bmarketingkongress.de



The specialist medium marconomy is aimed at specialists and managers in marketing, communication and sales. As a multimedia knowledge and communication partner, marconomy informs the B2B community in print, digital and through events and services and prepares information. The specialist editorial team prepares current trends, studies, best practice and strategic marketing and communication topics. Proven experts from business and science provide an in-depth insight into complex specialist topics. Vogel Business Media is one of Germany's leading providers of specialist information with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg.