The corporate success of industrial companies and B2B service providers increasingly depends on a powerful brand strategy: Only with a clearly defined brand can B2B companies clearly present their products and services both internally and externally. This is why the 8th B2B Brand Conference on November 27 at the Vogel Convention Center in Würzburg is dedicated to the topic "B2B brand as an added value factor".



The diverse program includes keynote speeches, panel discussions and selected practical examples on the three main topics of brand selling, brand structure and brand strength. The aim of the brand conference is to provide company, marketing/sales and HR managers with ideas and starting points for their own brand success. The brand conference is organized by Vogel Business Media together with "marconomy".



A highlight of the conference is the keynote speech by Prof. Dr. Tobias Langner (Bergische Universität Wuppertal) on the topic of "Managing B2B brands professionally: The seven sins of B2B brand management and how to avoid them". Langner assumes that immense market potential remains untapped, particularly in the B2B sector. The reasons for this are, for example, a diffuse brand architecture with cryptic product names or meaningless communication. The presentation shows ways out of this dilemma by providing seven important recommendations for building strong B2B brands.



The B2B brand conference will be rounded off by the evening event "Meet the experts" and two additional in-depth seminars on November 26 and 28. The special seminars "Secrets to the success of valuable B2B brands" and "Secrets to the success of internal brand management" will be held by brand expert Prof. Dr. Karsten Kilian, who will also moderate the brand conference.



The B2B brand conference will take place on

November 27, 2013 at the Vogel Convention Center, Würzburg



The entire program as well as all speakers, presentations and registration at www.markenkonferenz.de



Accreditation for journalists at gunther.schunk@vogel.de



The B2B Brand Conference is an event organized by Vogel Business Media. Every year in the fall, marketing and brand experts discuss the issues of strategically oriented brand management for the B2B sector in Würzburg. Speakers are highly specialized experts from German industry and its advertising agencies, as well as from academia. The topics and results of the brand conference are decisive for B2B communication. The parent company Vogel Business Media is one of the leading German specialist information providers with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg.