Germany's major car dealers are building on a bright future. That is why they are investing many millions of euros. The Fleischhauer-Franz Group, for example, invested around 2.5 million euros in its new Volkswagen center in Aachen. The Walkenhorst trading group, headquartered in Melle, Lower Saxony, invested 3.2 million euros in a new BMW/Mini dealership in Vechta. And the Hülpert Group inaugurated its new Porsche Center in Recklinghausen in July. The new building cost 5.6 million euros. Speaking of Porsche: Germany's Porsche dealers are investing a total of almost 200 million euros in existing and new locations.
One recipe for success for Germany's major car dealership groups is therefore growth through investment. But this is by no means the only building block for success. "kfz-betrieb" spoke to managing directors and executives from 64 companies about strategies as well as successful and less successful automotive brands. "I'm keeping my fingers crossed for all investors that everything goes well and that their courage to invest is rewarded with sufficient returns! After all, millions invested are one thing, economic success is another," says "kfz-betrieb" editor-in-chief Wolfgang Michel.
For the seventh time, "kfz-betrieb" is presenting the success strategies of Germany's major car dealers at the end of the year. For years, the special edition has been an industry navigator for sales and service in the German car trade and a who's who of the major players for new and used cars and commercial vehicles. On 300 pages, the editors show what makes the good car dealers successful, which companies are among the top 100, how the network structures of the manufacturers and importers are set up and which dealers are most successful with which brands.
Journalists can order a free reading copy of the reference work "The major car dealers in Germany 2013" from:
wolfgang.michel@vogel.de.
"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is one of the leading German providers of specialist information with over 100 trade journals, over 100 web portals, over 100 business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th anniversary in 2011.