A classic reinvents itself: In its ninety-fifth year of existence, the specialist medium "elektrotechnik" is undergoing a comprehensive repositioning. The leading medium for operational practice sees itself as a cross-media and efficient platform, as a neutral and credible knowledge provider and meeting point for a lively (specialist) community. Suitably published for a wide range of end devices and media channels, the new "elektrotechnik" will tell more stories. Features, reports, portraits, insider insights into exciting projects and interviews characterize this new storytelling.



The new "elektrotechnik" also contains plenty of opinion. Controversial discussions, round-table discussions, commentaries, glosses, reviews, columns and essays provide the space for this. "We have given elektrotechnik a comprehensive makeover with the aim of bringing the expertise, experience and quality as well as the topicality, liveliness and dynamism of technology and industry journalism to life," explains Jens Otte, Project Manager Relaunch "elektrotechnik", Director Marketing, Sales & Business Development.



In future, further subject areas and media services will be incorporated under the established "elektrotechnik" umbrella brand. The "elektrotechnik" academy offers various training formats for the exchange of knowledge and experience on specific specialist topics in automation. In addition, "elektrotechnik" will have its own series of specialist books. An ideal set-up for the future, so that together with the readers we can continue to play a decisive role in shaping the face of the industry in the coming decades.



"elektrotechnik - AUTOMATISIERUNG" reports on the entire value chain of electrical and automation technology in industrial applications. The web portal www.elektrotechnik.de presents a multimedia, interactive range of specialist and product information as well as news from the automation industry. The parent company Vogel Business Media is one of the leading German specialist information providers with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.