Coordinated marketing and sales processes and the integration of both areas are an important competitive advantage in the battle for customers and market share. After a successful start last year, the second marconomy Lead Management Summit will take place in Munich on April 3 and 4, 2014.

The focus is on the topics of "lead qualification" and the targeted "integration of marketing and sales". Only practical examples from representatives of well-known companies will be presented, covering the entire lead generation process up to the transfer of qualified leads to sales, including legal aspects. A top-class program committee ensures the quality of these practical presentations.

Intensive workshops on the topics of lead management, inbound marketing, marketing automation and CRM will kick off the first day of this unique congress in Germany.

"The Lead Management Summit informs you and provides you with the tools you need to link your processes and measurably increase and optimize marketing and sales measures," says Christian Schmitt, Project Manager at marconomy. "Between the various practical examples, you will always have the opportunity to exchange ideas personally and make new contacts."

The Lead Management Summit will take place on

April 3-4, 2014 at the Marriott Hotel, Munich

The entire program as well as all speakers, lectures and registration at http://www.leadmanagementsummit.com

Accreditation for journalists at heidelinde.gutowski@vogel.de