How do prospective customers become customers? What strategies can be used in the used car trade to increase sales revenue and reduce downtime? Which tools are suitable for entering into a targeted dialog with potential customers? These questions will be answered at the German Remarketing Congress 2014, which is organized by the two trade media "Gebrauchtwagen Praxis" and "kfz-betrieb". Among the speakers is Sidney "Sid" Hoffmann from "PS Profis".



The specialist congress will take place on February 11/12 at the Vogel Convention Center in Würzburg and will highlight all facets of the used car trade: from trade-ins, purchases and valuations to clever CRM tools. The varied program includes presentations, discussions and practical examples from the automotive trade as well as the "ReMa Expo" trade exhibition. For the first time, all participants will also receive direct added value: partners, sponsors and exhibitors will provide you with useful products and services for everyday practice. The specialist congress also offers a wide range of opportunities for communication and the exchange of experiences and ideas.



On the first day of the event, Carlo Jesse (autokaufbegleiter.com) will be giving a keynote speech on the topic of "Getting into the personal Champions League within 5 years". The finisher of the Ironman World Championship Hawaii 2013 will show what the B2B business can learn from competitive sport. Another highlight is the presentation by Sidney "Sid" Hoffmann. On the second day of the event, the TV star and tuning professional will reveal what goes on behind the scenes of the "PS professionals".



The German Remarketing Congress will take place on

11/12.02.2014 at the Vogel Convention Center, Würzburg



Further information and registration for the German Remarketing Congress at www.deutscher-remarketing-kongress.de. Accreditation for journalists at Lena.Gerhard@vogel.de.



"Gebrauchtwagen Praxis" is the leading information service for the professional used car business. The topics covered by the monthly trade journal range from sales and purchasing to legal and tax aspects, preparation and service. www.gebrauchtwagenpraxis.de offers useful tools, a database with exclusive KBA data, geodata with in-depth selection down to municipal level, and in print prepared by segment. The parent company Vogel Business Media is one of the leading German specialist information providers with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The headquarters are in Würzburg.