The topic of social media remains uncharted territory for many companies in Germany, according to a social media survey by HR service provider ADP. However, even for social media-savvy companies, filling channels such as Facebook and Twitter usually means extra work and therefore often falls by the wayside in day-to-day business. The specialist information provider Vogel Business Media is therefore offering a new service: customers can now publish the content of their company profile on Facebook and Twitter without any additional effort.



The advantage: you no longer have to spend a lot of time maintaining several social media profiles, but only have to create the information in one company profile. From there, Vogel Business Media's social media hub distributes all the information to the relevant channels. Vogel Business Media's editorial team can also be used, as articles that are linked to a company can also be transferred to the social media channels.



"Since dialog via social networks has become an everyday matter of course for many people, its professional relevance is also growing. The constant availability and flexible use of social media makes it attractive for companies. Fast and uncomplicated communication allows customer services to be optimized and networks to be established among customers themselves," comments Stefan Eiselein, Head of the Vogel Future Group at Vogel Business Media.



An explanatory video shows the exact procedure: http://www.youtube.com/watch?v=XIIdW_hmswI



Vogel Business Media is one of Germany's leading providers of specialist information with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. The company celebrated its 120th birthday in 2011.