The editorial team took a close look at the various manufacturers and importers. From Audi to Volvo, the sales managers have their say and report on figures, targets and models. An overview of the sales networks, the development of new car registrations by brand and segment and an overview of the vehicle population complete the market overview.
"Even the most professionally managed car dealership or car dealership group with the best sales team, the most intelligent marketing strategy and the most motivated employees has little chance of success if the car brand or its models offer little incentive to buy," says "kfz-betrieb" editor-in-chief Wolfgang Michel.
You can order the special edition "Markt & Marken 2014 - Fabrikate, Netze, Prognosen" at www.kfz-betrieb.de/Einzelheftbestellung at a price of 8.30 euros. Journalists can obtain a free preview copy at pressestelle@vogel.de.
"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German automotive trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 120th birthday in 2011.
