In the future, industrial usability will have enormous significance for the operation of machines and systems. Increasing complexity, an increase in information and variants, multi-machine operation, the use of temporary workers, a shortage of skilled workers and demographic change are the technological, organizational and human drivers for industrial usability. The 3rd Industrial Usability Day, which will take place on May 6, 2014 at the Vogel Convention Center in Würzburg, is dedicated to these topics.



In two parallel sessions, the symposium will promote developer know-how in order to translate customer requirements into user interface specifications and impart knowledge of the methods, procedures and techniques of usability engineering. On the other hand, the management of machine manufacturers will be shown how the high usability of their machines can increase customer loyalty, enhance the brand image and reduce reworking and support costs through the ergonomic development of human-machine interfaces that are adapted to the characteristics and abilities of the user.



The keynote speaker is Franz Schneider from Homag Holzbearbeitungssysteme. His topic: "Successful through new operating concepts - from the perspective of a machine manufacturer". Other key topics include gamification, usability in Industry 4.0, measuring success in the UX environment and 3D user interfaces - hype or hope.



The Industrial Usability Day will take place on

May 6, 2014 at the Vogel Convention Center, Würzburg



The entire program as well as all speakers, presentations and registration at www.industrial-usability-day.de



Accreditation for journalists at heidelinde.gutowski@vogel.de



"Elektrotechnik - Das Automatisierungsmagazin" reports on the entire value chain of electrical and automation technology in industrial applications as well as in other fields of application such as renewable energies, shipbuilding, electromobility and smart grids. The web portal www.elektrotechnik.de presents a multi-media, interactive range of specialist and product information as well as news from the automation industry. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.