Prof. F. J. Radermacher from the University of Ulm will open the B2B Marketing Congress at the Vogel Convention Center in Würzburg on October 14, 2014. In keeping with this year's motto "Growth! Recognizing opportunities, seizing possibilities", he will speak on the topic of "Intelligent growth in dynamic times". The established event, organized by the trade journal "marconomy", is now in its fifth year and showcases the trends and opportunities of B2B communication for the various industries year after year, while also providing a platform for professional exchange.



In addition to keynote speeches from the industry, practical presentations and workshops are offered on topics such as marketing strategy, marketing management, marketing IT & tools and marketing mix. The first day of the event will end with the presentation of the marconomy Awards: the B2B Marketing Award and the B2B Agency Award. The Marketing Head and the Agency Head of the Year will also be awarded. Campaigns and nominations can still be submitted until June 30, 2014: http://www.marconomy.de/award



Christian Kalkbrenner, author and owner of Kalkbrenner-Unternehmensberatung and member of the advisory board of the Oskar Patzelt Foundation, which awards the Grand Prix of Small and Medium-Sized Enterprises, will open the event with the topic "Decoded: The blueprint of growth champions" on the second day of the congress. The closing keynote will be held by Jens-Uwe Meyer with the impulse "Radical innovation - how to become a market revolutionary through co-creation". The marconomy Expo will also take place again. There, service providers relevant to the topic will present their offerings.



The 5th marconomy B2B Marketing Congress will take place on

14/15 October 2014 at the Vogel Convention Center in Würzburg



Further information and registration at www.b2bmarketingkongress.de



Accreditation for journalists at heidelinde.gutowski@vogel.de



The specialist medium "marconomy " is aimed at specialists and managers in marketing, communication and sales. Originating from the media-TREFF, "marconomy" informs the B2B community as a multimedia knowledge and communication partner in print and digital as well as through events and services. The specialist editorial team evaluates and processes current trends, studies, best practice and strategic marketing and communication topics. Proven experts from business and science provide an in-depth insight into complex specialist topics - both in the editorial advisory board, at events, the academy and through author contributions. Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th anniversary in 2016.