The so-called Generation Y target group is moving into decision-making positions as a communicatively spoiled age group and may need to be addressed differently. Dominic Multerer, Germany's youngest marketing manager, will address this topic at the 5th B2B Marketing Congress, which will take place in Würzburg on October 14 and 15, 2014. In his presentation "Generation Y: Complicated or easy to reach?", he will provide solutions to the question of how best to approach and win over these new customers. The two-day event, organized by the specialist medium "marconomy", will showcase the trends and opportunities of B2B communication for the various sectors and will also provide a platform for professional exchange.



In addition to keynote speeches from the industry, there will be practical presentations and workshops on topics such as marketing strategy, marketing management, marketing IT & tools and marketing mix. The first day of the event will end with the presentation of the marconomy Awards: the B2B Marketing Award and the B2B Agency Award. The Marketing Head and the Agency Head of the Year will also be awarded: http://www.marconomy.de/award. There will also be the marconomy Expo. There, service providers relevant to the topic will present their offerings.



The 5th marconomy B2B Marketing Congress will take place on

14/15 October 2014 at the Vogel Convention Center in Würzburg



Further information and registration at www.b2bmarketingkongress.de



Accreditation for journalists at heidelinde.gutowski@vogel.de



"marconomy" is the platform for marketing and communication in business. marconomy stands for inspiring examples from all communication disciplines. marconomy provides the necessary know-how to help companies master their professional tasks and explains the specialist applications of modern IT tools and systems. marconomy provides an overview of and insight into the major trends in brand, product and sales communication in business-to-business. Inspiration for marketing and communication in business -

> www.marconomy.de



Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.