People with physical disabilities need exclusive advice, specialized business partners and car manufacturers or importers who are committed to this area. Only Mercedes-Benz, Opel and Volkswagen currently offer new cars with special equipment for people with limited mobility ex works. Other car manufacturers work with specialized conversion companies. Only a few car dealerships in Germany have so far ventured into this area. According to the Federal Statistical Office, there are around 7.3 million disabled people living in Germany, 65% of whom are physically disabled. Even if not all of them are interested in a vehicle suitable for the disabled, this is still an important target group. The trade journal "kfz-betrieb" asked car dealerships how they deal with the issue of mobility for the disabled: Which competent partners for conversions can be considered, where can the customer expect financial assistance, what knowledge/qualities should the employees entrusted with this task have? Answers to these and other questions can be found in issue 31, which will be published on 01.08.2014.



"Every customer with a disability has their own individual impairment, which the conversion engineer must take into account. For the sales staff and service advisors in the dealership, this means always offering individual advice and a special service," says "kfz-betrieb" editor-in-chief Wolfgang Michel: "The handicap target group not only requires sensitive people, but also clever minds. If a dealership has both, its commitment to disabled customers pays off in several ways: Firstly, in the gratitude of the people concerned for the automotive freedom they have gained. On the other hand, in the form of turnover and profit for the dealership."



You can order a free press copy of issue 31 of "kfz-betrieb" from: heidelinde.gutowski@vogel.de.



"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.