However, the commercial vehicle market of the future will not only be shaped by the further development of technology and the associated innovations. The needs of the individual markets, the business model pursued in each case, the profitability of the OEMs and the industry structure resulting from these factors will also play a key role. The global market requires not only technical innovations, but also simple solutions.

The current issue of "Automobil Industrie" from September 8, 2014 is dedicated in advance to the IAA Commercial Vehicle Show and the opportunities and challenges of the future commercial vehicle market. It also highlights the strategies and approaches that manufacturers are using to respond to the changing conditions on the global market.

You can order a free press copy of the current issue of "Automobil Industrie" from: heidelinde.gutowski@vogel.de.

"Automobil Industrie" - The whole world of mobility. "Automobil Industrie" is the trade magazine at the interface between technology and business. The focus is on technology and production, lightweight construction and materials as well as information technologies. The megatopics surrounding mobility also feature prominently in the magazine. www. automobil-industrie.de
The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th anniversary in 2016.