The success of industrial companies and B2B service providers increasingly depends on a well thought-out brand strategy. Only with a clearly defined brand can products and services be presented internally and externally with a strong signal. The 9th B2B Brand Conference, which will take place on November 18, 2014 at the Vogel Convention Center in Würzburg, is dedicated to the topic of "The brand as a guiding star". Bilfinger, ebmpapst, Klüber Lubrication, Lenze, SEW Eurodrive and Trumpf will show how brands have a positive influence on corporate success.



The topics:

- Strategic corporate management in dynamic times

- Anchoring corporate values in the minds of employees

- Effective brand communication in the room



For the first time, particularly successful examples of implementation and approaches to B2B brand management will be presented live on the flipchart in transfer sessions by service providers, accompanied by the camera. In addition to the transfer sessions and practical cases, the program also includes panel discussions in which open questions can be discussed in depth with the speakers.



One highlight of the conference is the keynote speech by Prof. Christoph Burmann from the University of Bremen entitled "The future of B2B brand management - a subjective reflection". Burmann's prediction: "We will see more B2B brands with clear differentiation advantages based on symbolic-emotional value propositions. The current high interchangeability of B2B brands as a result of very similar technical-functional brand benefits (e.g. "high quality") will decrease. And: internal and employer branding will also become more important for B2B brands in the future.



The aim of the B2B Brand Conference is to provide company, brand/marketing/sales or HR managers with orientation for their own brand success based on selected success stories. The brand conference is organized by Vogel Business Media together with "marconomy".



The B2B brand conference will take place on

November 18, 2014 at the Vogel Convention Center, Würzburg



Information on the program and registration at www.markenkonferenz.de



Accreditation for journalists at heidelinde.gutowski@vogel.de



The B2B Brand Conference is an event organized by marconomy and Vogel Business Media. Every year in the fall, marketing and brand experts discuss the issues of strategically oriented brand management for the B2B sector in Würzburg. Speakers are highly specialized experts from German industry and its advertising agencies, but also from academia. The topics and results of the brand conference are decisive for B2B communication.



"marconomy" is the platform for marketing and communication in business. marconomy stands for inspiring examples from all communication disciplines. marconomy supports the management of professional tasks with the necessary know-how and explains the specialist application possibilities of modern IT tools and systems. marconomy provides an overview of and insight into the major trend topics in brand, product and sales communication in business-to-business. Inspiration for marketing and communication in business - > www.marconomy.de