The specialist forum is organized by the two trade media "kfz-betrieb" and "Gebrauchtwagen Praxis" together with the online marketplace "mobile.de". In presentations and practical workshops, industry experts and marketing professionals will report on the opportunities and challenges facing the automotive trade in the age of Facebook, Google, etc.

Participants can also take part in the prize draw for the exclusive pre-event (4.11.) and win a "Franconian Reloaded" cooking course at Bernhard Reiser's (star chef) event manufactory in Dettelbach.

The Forum Automobilhandel 2.0 "The mobile.de wake-up call" will take place on:
November 5, 2014 at the Vogel Convention Center, Würzburg

Further information and registration at www.weckruf-mobile.de. Accreditation for journalists at heidelinde.gutowski@vogel.de

"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German automotive trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry can be found at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events and numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.