Offermann advised dealers and vehicle manufacturers to better coordinate their keyword advertising in order to use their marketing budgets as efficiently as possible and to promote local dealerships and brands to customers at the same time. "There is still a lot of work to be done to ensure that manufacturers and retailers go hand in hand here," emphasized the Google expert. Today, there are still frequent overlaps in the booking of search terms in order to appear in the most attractive position possible in the search engine results lists.

The specialist forum is organized by the two trade media "kfz-betrieb" and "Gebrauchtwagen Praxis" together with the online marketplace "mobile.de". In presentations and practical workshops, industry experts and marketing professionals will report on the opportunities and challenges facing the automotive trade in the age of Facebook, Google, etc.

Further information at www.weckruf-mobile.de

"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter.
The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.