The "mobile first" principle is becoming more and more prevalent, as the second Mobile Media Day in Würzburg showed yesterday. The event, attended by around 350 trade visitors and students, focused on the future of mobile Internet use, highlighted trends and presented applications. In addition to the main program on stage, the accompanying Startup City exhibition offered an insight into Würzburg's dedicated start-up scene.



"The mobile Internet is changing the way we use content," said Siegfried Schneider, President of the Bavarian Regulatory Authority for New Media, in his welcoming address. The mobile use of the Internet has really taken off since 2012. The necessary adaptation of offerings is currently one of the most important tasks for media companies.



In her opening keynote, Barbara Evans from Mediaplus gave an insight into where the market is heading in the area of mobile media use and what consequences agencies and clients should draw from this. Using a study on the usage behavior of commuters, Evans showed that information is in demand in the morning and relaxation in the evening. Media offerings still have a lot of untapped potential, as most of their content is not yet optimized for mobile access.



News apps are hardly ever found in cars. Thanks to a cooperation between BMW and n-tv, this is soon to change for news. Julia Wegeler from n-tv demonstrated on stage how news can reach drivers quickly and easily via an app. She provided a simple explanation for the stronger focus on mobile use: The online offering from n-tv is now used more on mobile than stationary.



In order to take the next step in the digital processing of information and specialist knowledge, company spokesman Dr. Gunther Schunk opened Vogel Business Media's start-up workshop, the Vogel Campus, with the words "It's start-up time again". The initiative aims to provide young developers with space and funding for new approaches, new ideas and new technologies.



Not least this year's Christmas sales show that wearables are coveted digital accessories. Florian Gmeinwieser from the digital agency plan.net illustrated the opportunities companies have to implement mobile marketing for smartwatches and the like. However, he also warned that it is not enough to simply use wearables as new screens. Christopher Kassulke from HandyGames, which already offers games for some smartwatches, analyzed the technical potential and the new opportunities that arise for apps on wearables.



Holm Friebe concluded by explaining to the MMD audience why it is sometimes important not to succumb to the omnipresent actionism and not to constantly chase trends. The "first mover" does not always establish itself successfully on the market, "often the second mouse gets the cheese".



Accompanied on Twitter under the hashtag #mmd14, by a live ticker from the Mainpost(http://bit.ly/1Bgi0uh) and thanks to many Facebook videos, the Mobile Media Day attracted a lot of attention online. A summary can be found at www.mobilemediaday.de.



The Mobile Media Day is an event organized by Bayerische Medien-Service-gesellschaft mbH (BayMS) in cooperation with Vogel Business Media, Bayerische Landeszentrale für neue Medien, Coworking Würzburg and iwelt. The event was sponsored by Mediennetzwerk Bayern.



Press contact

Bavarian Regulatory Authority for New Media

Heinrich-Lübke-Strasse 27

81737 Munich

Bettina Pregel

Phone 089 63808-318

bettina.pregel@blm.de