Corporate success is increasingly defined by coordinated marketing and sales processes and a smooth link between the two areas. This year's Lead Management Summit, which will take place in Würzburg on April 23 and 24, 2015, will show how to derive maximum benefit from these processes and measurably increase marketing success in practice.



The event, which was launched by the B2B portal "marconomy", is taking place for the third time this year. It focuses on the topics of inbound marketing, lead generation, lead qualification, sales performance, data management and CRM, as well as marketing automation.



The two-day summit will open with a keynote speech by Professor Harald Eichsteller, Stuttgart Media University. In his presentation "Trends in digital dialog marketing", the expert in online marketing, innovation management and customer-oriented strategies will provide practical suggestions for companies' digital concepts.



Visitors to the congress can expect a mixture of keynotes, practical examples, panel discussions and in-depth seminars. Representatives from well-known companies will provide participants with their expertise and explain how to improve their marketing success in their presentations. Incidentally, each presentation will be reviewed in advance by a five-member program committee for its quality and practical relevance.



The Lead Management Summit will take place on

April 23/24, 2015 at the Vogel Convention Center, Würzburg



The entire program as well as all speakers, presentations and registration at www.leadmanagementsummit.com



Accreditation for journalists at heidelinde.gutowski@vogel.de



"marconomy" is the platform for marketing and communication in business. marconomy stands for inspiring examples from all communication disciplines. marconomy provides the necessary know-how to help companies master their professional tasks and explains the specialist applications of modern IT tools and systems. marconomy provides an overview of and insight into the major trends in brand, product and sales communication in business-to-business. Inspiration for marketing and communication in business - www.marconomy.de

Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The company is headquartered in Würzburg.