A lot has happened in terms of branding since the first "B2B Brand Conference" 9 years ago. At that time, brand was still synonymous with communication. But times have changed: Even in the B2B world, more and more companies are realizing that the brand is not just 'decoration', but has an identity-creating effect.



The anniversary B2B brand conference is dedicated to the topic "Brand is a matter for the boss! The B2B brand as a management tool". The aim is to use practical B2B examples to show company, marketing and sales managers the potential of B2B brands as a management tool. The 10th B2B Brand Conference is organized by Vogel Business Media and "marconomy".



In his keynote speech, Jürgen Gietl (Brand Trust GmbH) will talk about "The 7 future theses on Germany as a technology location": For the B2B brand conference, the expert will formulate and present his observations on the current state of German technology brands in international competition in the form of his most important theses for the first time.



The presentations will be flanked by transfer sessions in which recognized brand strategists will show how they can be successfully transferred to the participants' companies. Personal discussions with the speakers will be possible at the evening event before the conference.



The B2B brand conference will take place on

November 17, 2015 at the Vogel Convention Center, Würzburg



Information on the program and registration at www.markenkonferenz.de

Accreditation for journalists at pressestelle@vogel.de