The brand is not just a 'decoration' for companies, but also creates identity - more and more B2B companies are recognizing this. The B2B anniversary brand conference on 17.11.2015 is therefore dedicated to the topic "Brand is a matter for the boss! The B2B brand as a management tool". The aim is to demonstrate the potential of B2B brands as a management tool using practical examples. The 10th B2B Brand Conference is organized by the trade journal "marconomy".



It will feature top-class speakers, such as the 'brand pope' Prof. Dr. Franz-Rudolf Esch (EBS Business School, ESCH. The Brand Consultants) with his keynote speech. "People are seekers of meaning, brands are creators of meaning," said Esch: "Meaning can only be created by those who have a clear identity and express it in their day-to-day lives." Esch will show how this can be achieved in his presentation.



Another highlight is the joint closing keynote "The King is the Customer" by Julian Zimmermann (Deutsche & Japaner agency) and King Togbui Ngoryifia Céphas Kosi Bansah, King of Hohoe Gbi Traditional Ghana. They will talk about their unusual collaboration and show how to develop an image and new image for a real king. Together, the two speakers will explain the background to the new royal corporate design.



In special practical cases, experts will also provide insights into their strategies and specific practical examples. The practical presentations will be flanked by transfer sessions, where recognized brand strategists will show how the transfer to the participants' companies can be successful. Personal discussions with the speakers are possible at the evening event before the conference.



The "B2B Brand Conference" will take place on

November 17, 2015 at the Vogel Convention Center, Würzburg



Information on the program and registration at www.markenkonferenz.de. Accreditation for journalists at pressestelle@vogel.de.



The B2B Brand Conference is an event organized by Vogel Business Media. Every autumn in Würzburg, marketing and brand experts discuss the issues of strategically oriented brand management for the B2B sector. Speakers are highly specialized experts from German industry and its advertising agencies, as well as from academia. The topics and results of the brand conference are decisive for B2B communication. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. www. vogel.de