The online auction house Ebay wants to restructure its system for seller and customer ratings in the coming year. "The changes to the seller standards will go online in mid-February 2016," said Michael Möglich, Seller Director at Ebay Germany, today at the "mobile.de Weckruf!" trade conference in Würzburg. In future, commercial sellers will be classified more strongly on the basis of objective data. Negative feedback from a buyer alone will no longer necessarily lead to a poor seller rating, said Möglich. Measurable factors, such as the question of timely delivery, are to be increasingly included in the rating in future.



Michael Möglich explained in his presentation "Dropping your pants completely? How dealers deal with customer reviews on the Internet correctly", Michael Möglich explained how car dealers can actively use the potential of customer reviews for their business. Other providers also rely on user reviews: The online car marketplace mobile.de, for example, is currently introducing a system that prospective buyers and car buyers can use to rate car dealerships.



The "mobile.de wake-up call!" is the specialist event focusing on the opportunities and challenges in online car sales. At the specialist conference at the Vogel Convention Center in Würzburg, managers from car dealerships - from owners and managing directors to sales, marketing and online managers - met to find out about current trends and developments and to exchange ideas. The congress is organized by the two trade media "kfz-betrieb" and "Gebrauchtwagen Praxis" together with "mobile.de".



Further information can be found at www.weckruf-mobile.de



"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German Motor Vehicle Trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.