The motto of the fourth Lead Management Summit on April 12/13 at the Vogel Convention Center in Würzburg is "Take the hammer in your hand". In line with the Hornbach slogan, participants will be supported in making lead management their own project and driving it forward in a structured way with the help of the tools and practical cases presented.



The program is aimed at beginners and advanced participants from sales, marketing and management, as well as project managers from other areas of the company. The content of the varied program is based on the stages of the lead management process - the focal points are



- Developing a buyer persona

- Creating and using content

- Customer journey: recognizing and using touchpoints

- Developing and optimizing nurturing processes

- Lead scoring from different perspectives

- Efficiently linking CRM and lead management

- Lead management with sales partners

- Data management



After a technical introduction to the topics, participants can deepen their knowledge individually and according to their own level of knowledge in break-out sessions.



The 4th Lead Management Summit will take place on:

April 12/13, 2016 at the Vogel Convention Center in Würzburg



Further information and registration at www.leadmanagementsummit.com



Accreditation for journalists at pressestelle@vogel.de



"marconomy" is the platform for marketing and communication in business. marconomy stands for inspiring examples from all communication disciplines. marconomy provides the necessary know-how to help you master your professional tasks and explains the specialist applications of modern IT tools and systems. marconomy provides an overview of and insight into the major trends in brand, product and sales communication in business-to-business. Inspiration for marketing and communication in business www.marconomy.de. Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.