With the "B2B Days" on October 11 and 12, 2016 at the Vogel Convention Center in Würzburg, the trade medium marconomy is organizing the largest live platform for B2B marketers in the German-speaking world. The "B2B Days" have the motto Fit for Change and include the two specialist events B2B Brand Conference and B2B Marketing Congress.



Advancing digitalization and networking are permanently changing the relationship between companies, their brands and customers and therefore the demands placed on B2B marketing. The digital customer journey leads to diverse touchpoints and new opportunities for interaction. At the same time, it is becoming increasingly difficult to build long-term customer relationships.



The changes range from new ways of acquiring customers to the challenges of customer retention, the automation of marketing processes and, last but not least, the derivation of new, data-driven business models. Buzzwords such as "Smart Data" and "Industry 4.0" also define the new reality for B2B marketers. What do marketers need to be prepared for for their B2B brands as a result? Which topics should they proactively drive?



marconomy will analyze this development and find answers for the event participants with keynotes, impulses and innovative cases, but also with topic-specific workshops and expert forums, as well as working out the opportunities. The two events, B2B Brand Conference and B2B Marketing Congress, are aimed at both strategists and operational marketers.



The "B2B Days" will take place on:

October 11 and 12, 2016 at the Vogel Convention Center in Würzburg



Further information and registration options:

www.markenkonferenz.de (11.10.2016)

www.b2bmarketingkongress.de (12.10.2016)

Accreditation for journalists at pressestelle@vogel.de



"marconomy" is the platform for marketing and communication in business. The specialist medium provides examples from all communication disciplines, supports the management of professional tasks with the necessary know-how and explains the specialist application possibilities of modern IT tools and systems. marconomy provides an overview of the major trend topics in brand, product and sales communication in business-to-business. Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.