The highlight: a first version of the Visitor Guide will be distributed in advance - around six weeks before Analytica - as a supplement to the three trade journals Laborpraxis, Process and PharmaTec. A second, updated version including hall plans will be made available in a print run of 10,000 copies directly at the trade fair.
Detailed hall plans, list of exhibitors, key topics, live labs, live demonstrations and the Analytica Job Day: visitors will find all the relevant information about Analytica in the Visitor Guide. The 148-page trade fair guide also lists the more than 150 lectures and seminars taking place at the Analytica Conference.
"The official 'Analytica' Visitor Guide is the handy tool for anyone who wants to know where to go at 'Analytica'," explains Marc Platthaus, Editor-in-Chief of "Laborpraxis": "Regardless of whether they want to plan their visit to the trade fair in advance or need to look for an exhibitor again directly in Munich."
You can find the e-paper of the Visitor Guide here
"Laborpraxis" is a specialist medium for greater efficiency in laboratories and analytics and provides information on trends and developments in analytics, laboratory technology, biotechnology, genetic engineering and life sciences with specialist articles, market overviews and news. It also provides information on products and news from the industry. Other platforms are www.laborpraxis.de. The parent company Vogel Business Media is one of the leading German specialist information providers with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.
