The speakers include three heads of journalism courses at three universities:
- Prof. Volker M. Banholzer, Head of the Technical Journalism / Technical PR course, Nuremberg Institute of Technology: "Technical journalistic quality"
- Prof. Dr. Lutz Frühbrodt, Head of Journalism and Corporate Communications, University of Applied Sciences Würzburg-Schweinfurt: "Content Marketing"
- Prof. Dr. Kim Otto, Head of the Business Journalism course at the University of Würzburg: "Catching recipients with the right images."
The German Trade Press, which has been awarding the "Karl Theodor Vogel Prize" together with Vogel Business Media every year since 2005, supports this event.
Trade Journalism Day
June 3, 10:30 - 15:00
Vogel Convention Center
Max-Planck-Straße 7/9
97082 Würzburg
Travel to the Day of Trade Journalism is individual. The event is free of charge, food and drinks will be provided.
Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The print and digital media primarily serve the industrial, automotive, information technology, B2B communication and legal/business/tax sectors. Other offerings range from trade fair services to communication services and market intelligence & insights. The company is celebrating its 125th anniversary in 2016.