Press release

June 1, 2016

"B2B Days": Largest live platform for B2B marketers and agencies

B2B Marketing 4.0 / Presentations by Georg Herbst, Joey Kelly and Stefan Hentschel (Google) / Presentation of the GWA Profi Awards

Advancing digitalization and networking are changing the relationship between companies, their brands and customers and thus the demands on B2B marketing in the long term. Buzzwords such as "customer journey", "smart data" and "Industry 4.0" define the new reality: What do B2B marketers need to be prepared for? Which topics should they proactively drive?

Under the motto "Fit for Change", the "B2B Days" on 11/12 October in Würzburg will analyse these changes, highlight the opportunities of digitalization and find answers in presentations, expert forums and topic-specific workshops. The first speakers have already been announced: Prof. Dr. Dieter G. Herbst, an expert in digital brand management, will open the "B2B Days" with his keynote speech "Change - why the transformation of a B2B brand is difficult but necessary". Prof. Herbst will present the special features of digital brand management and give examples of how these can also be used for B2B brands.

Stefan Hentschel, Industry Leader Technology & Mobile Advertising at Google Germany, will kick off the second day of the congress with his presentation "The B2B marketing future is now - digitalization changes everything". Participants will learn how to master such far-reaching changes from Joey Kelly: the extreme athlete will conclude the "B2B Days" with a keynote speech on "No limits: How to successfully face new challenges".

For the first time, the "B2B Days" combine the two specialist events "B2B Brand Conference" and "B2B Marketing Congress" and represent the largest live platform for B2B marketers in German-speaking countries. Another new feature is the presentation of the GWA Profi Awards on October 11 as part of the B2B Days. The GWA Profi is awarded by the German Association of Communication Agencies and is the only brand award for B2B communication for professional decision-makers.

The "B2B Days" will take place on:
October 11 and 12, 2016 at the Vogel Convention Center in Würzburg

Further information and registration options can be found at
www.markenkonferenz.de (11.10.2016) or
www.b2bmarketingkongress.de (12.10.2016).
Accreditation for journalists at pressestelle@vogel.de.

"marconomy" is the platform for marketing and communication in business. The specialist medium provides examples from all communication disciplines, supports the management of professional tasks with the necessary know-how and explains the specialist application possibilities of modern IT tools and systems. marconomy provides an overview of the major trend topics in brand, product and sales communication in business-to-business. Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.

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Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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