Press release

June 17, 2016

Booking.com for the car trade

The used car brokerage portal "Dealerdirect" receives financial injection in the millions

The Dutch company "Dealerdirect" will open two branches in Germany this year: one near Berlin and one near Stuttgart. This was announced by "Dealerdirect" founder and Managing Director Niels Oude Luttikhuis in an interview with the trade magazine "Gebrauchtwagen Praxis". This means that "Dealerdirect" now has four branches in Germany in addition to Neuss and Hamburg. The company will also launch in Sweden in September and in Austria at the end of the year. The international expansion is made possible by "Rocket Internet" and "Prime Ventures", which invested a considerable sum of eight million euros in the company last year.

The company "Dealerdirect" brokers used cars exclusively consumer-to-business. This means that the vehicles that private customers offer via the "Ichwillmeinautoloswerden.de" website can be purchased by registered dealers in a closed auction on Dealerdirect.de. The dealer pays a certain percentage of the purchase price to "Dealerdirect".

The business model is simple and transparent, explained Oude Luttikhuis in an interview with "Gebrauchtwagen Praxis". We will be hearing more from the Dutch company in the coming years, he announced: "Our goal is to be 'Booking.com' for the car industry." Booking.com, which is now a very successful international travel accommodation provider, also began as a small start-up in Enschede, the Netherlands, in 1996.

Journalists can order the full interview and a free reading copy of the current issue of "Gebrauchtwagen Praxis" from: pressestelle@vogel.de.

"Gebrauchtwagen Praxis" is the leading information service for the professional used car business. The topics covered by the monthly trade journal range from sales and purchasing, legal and tax aspects to preparation and service. www.gebrauchtwagenpraxis.de offers useful tools, a database with exclusive KBA data, as geodata with in-depth selection down to municipal level. The parent company Vogel Business Media is one of the leading German specialist information providers with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.

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