"The digital age is advancing at full speed and things that still seem alien to us today may be commonplace in ten years' time. Why shouldn't it be a matter of course in 2026 to order, pay for or finance a new car digitally?" says "kfz-betrieb" editor-in-chief Wolfgang Michel: "The first steps in this direction are already being taken: Last week, Mercedes-Benz launched its online sales for new cars throughout Germany. Interested parties can choose from a large number of pre-configured new vehicles nationwide at www.online-store.mercedes-benz.de, including electric and hybrid models as well as special models. The dealers then simply deliver them."
"Vogel Business Media is celebrating its 125th birthday this year under the motto 'Networked Worlds'. The first 'kfz-betrieb' special edition 'Automobilbranche digital' fits perfectly into the anniversary year," says Editor-in-Chief Wolfgang Michel.
The special issue "The automotive industry goes digital" was published on 29.07.2016, individual issues can be ordered here.
A free review copy is available here: pressestelle@vogel.de.
"kfz-betrieb" is the most widely read trade magazine in the automotive industry and has been informing the automotive trade and service sector for over 100 years. "kfz-betrieb" is the official organ of the German automotive trade (ZDK), the professional interest group for around 38,000 car dealerships and workshops. News from the entire automotive industry is available at www.kfz-betrieb.de and in the daily newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.
